Onni Care Sign Go-To-Market Deal

The Mustard Concept > Uncategorized  > Onni Care Sign Go-To-Market Deal

Onni Care Sign Go-To-Market Deal

Onni Care sign Go-To-Market deal with MUSTARD to launch their Monitoring Platform and Products into Europe

Onni Care, the award-winning, connected video baby monitoring platform and device innovator began as two parents who wanted to provide like-minded parents with the best monitoring experience possible to make their lives easier. After 5 years of development Onni Care are now ready to go to market and have signed an exclusive deal with The Mustard Concept to launch their products and accompanying Onni Care platform in the UK and across other areas in Europe.

Onni Care has three core hardware products today, Twinkle, Astro and the multi-award-winning Star (scheduled for launch in 2018). All three monitoring devices aim to make the lives of parents easier, with extremely advanced features such as night vision, self-recorded lullabies and motion alerts straight to their smartphone and tablet.

 Product                                                         Features

Twinkle:                                                            HD remote video monitor with IR motion sensor, 2h backup battery, and the Onni Baby service. With sharp day/night                                                                                   vision, Twinkle is the best companion for parents anywhere. Wireless, HD Video, Two-Way Audio, Night vision, Motion                                                                                 Alerts, Quick Set-up, Onni Baby and Onni Safe2View.


Astro:                                                               HD remote video baby monitor bundle ideal for families with the need for multiple cameras. Wireless, HD Video, Two-Way                                                                          Audio, Night vision, Quick Set-up, Onni Baby App and Onni Safe2View.


Star:                                                                 Star is the award-winning design monitor that pairs beautiful product design and smart extra features with the easy to use                                                                            app and web service. Wireless, HD Video, Two-Way Audio, Night vision, Quick Set-up, Temperature and Humidity Alerts,                                                                            LED Night Light, Lullabies, Onni Baby App and Onni Safe2View.

The Onni Care App, ‘Onni Baby’, is designed to be the perfect interface for Onni Care’s range of monitors and is a completely free, state of the art, child development tracker and service.

Commenting on the partnership with The Mustard Concept, Erasmus van Niekerk, Onni Care’s Managing Director said: “We see great potential in partnering with MUSTARD having been truly impressed with their way of working in helping accelerate multi-channel sales of new innovations in the UK and elsewhere in Europe. With the steadily growing baby monitoring market currently valued at $1bn where parents are continuously moving towards more and more technical devices that enable them to do much more than just see and hear the baby, the consumer market alone holds great promise for exciting innovations such as ours, but there’s a lot of potential also in other verticals, for example insurance companies and teleoperators, that makes it all the more important to join forces with the experienced and trusted MUSTARD.”

The Onni Care Twinkle will be available in major UK resellers and distributors from September 2017. Astro is coming soon in Q4 2017 with Star scheduled to follow in Q1 2018.

Paul McIntosh, MUSTARD’s Managing Director, commented on the partnership saying “Onni Care is an exciting and innovative brand with a management team that is great to work with in order to help accelerate their UK and European acquisition. Our many years of expertise in helping innovative brands gain access to key channels across Europe is one of the reasons that this partnership has been agreed, plus MUSTARD also has significant experience and expertise in launching monitoring platforms and products into market and we’re confident Onni Care will be another successful partner.’



 For sales information, please contact:

Brittany Chandler

Marketing Assistant

The Mustard Concept

e: brittany@themustardconcept.com

t: +44 (0) 1235589507


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