How Europe Accelerated This Company’s Acquisition

When Icontrol Networks wanted to enter the European market they needed a safe pair of hands and turned to MUSTARD. Their product, Piper, is talked about in tech media as the best all-round smart camera for home security and connectivity.

 

When our relationship started Piper had very limited presence in Europe and within 10 months we had the product selling successfully in 17 markets, a 150% increase on the target. By year two the European business was outselling its home market in North America helping lead to the early acquisition of Piper.

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