How Europe Blew Away Revenue Forecasts

Tado is well known in their home German for its innovative smart heating control products, an area that’s becoming much more topical as energy prices across the globe keep rising. They’d tried to establish a UK presence on their own but had difficulties opening doors and that’s where MUSTARD came in. Tasked with finding and engaging with local channel partners, within a year of contracting MUSTARD, Tado’s products are in over 650+ retail outlets reaching consumers nationwide.


The Mustard Concept helped tado by first evaluating the market and competitive landscape and quickly identifying strategic distribution and retail partners, and then rapidly establishing the key relationships across those areas.

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